If I were WHOOP’s Community Manager, I’d start here
Community Corner #1
This isn’t a critique.
It’s a fan letter.
A what if.
Because WHOOP?
It’s one of the most exciting brands out there.
A sleek, data-driven wristband that helps people train smarter, recover better, and live more intentionally.
But…
When it comes to community: it still feels like there’s a whole layer waiting to be activated.
So here’s where I’d start 👇
🧠 1. Turn members into the main character
Real people. Real data. Real impact.
The goal?
Humanize the brand. Create belonging. Celebrate real people.
Not long ago, WHOOP featured Steven Bartlett in a newsletter. But it focused mostly on which wristband he wears (cool, but... surface level).
What we want to know:
How does he use WHOOP?
What do his recovery scores look like during intense weeks?
How has the data shaped his habits?
Not just another celeb plug.
We want to see ourselves in the story.
📺 2. Bring experts on stage - Powered by WHOOP Data
Because learning together = bonding.
Imagine Will Ahmed hosting a monthly expert series with fitness and wellness voices from around the world.
Topics like:
Optimizing Sleep for Performance
HRV, Stress & High-Performance Habits
Recovery, Burnout, and the Nervous System
Simple webinars?
No.
Trust-building moments.
And a chance for members to use WHOOP as a tool together — not just in isolation.
💬 3. Create a place for us to talk (That isn’t Instagram)
Support. Stories. Suggestions. All in one place.
Right now, if you click the “Community” menu on WHOOP’s site, most content is… from last year. The AMA section? Empty.
So what happened?
WHOOP users are passionate. Curious. Generous.
They want to help each other. Share tips. Swap tricks. Ask weird questions like:
“Does altitude mess with your recovery score?”
“Anyone else feel superhuman after 30 mins of Zone 2?”
Let’s build a space where that can happen.
A digital campfire where people share their life with WHOOP.
And co-create the future of the product in the process.
Because here’s the truth:
You can build the best hardware in the world...
But if no one feels like they belong?It’s just another device on the wrist.
So here’s my invitation:
If you were WHOOP’s Community Manager…
what would you do first?
👇 Drop it in the comments or reply. I’d love to hear your take.
This is the first piece of a new series I’m calling Community Corner:
A space where we talk about how brands can be more human, more connected, and actually show up for their people.
Not by building “communities.”
But by creating spaces where community can happen.
Let’s redefine the game.
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If this sparked anything in you, share it with a brand builder you respect. Or forward it to the WHOOP team. Who knows? Maybe they’re listening.