Redefine the Game
Redefine the Game
Building KIP, purpose-driven brands & the art of disconnecting
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Building KIP, purpose-driven brands & the art of disconnecting

We’re back. And it feels damn good.

It’s been quiet here for a few weeks…
But the Redefine the Game Podcast is officially back.

The last few weeks weren’t easy. Projects paused, thoughts swirling…but I’ve been holding onto one thing: the stories we need to tell, the brands we need to champion, and the conversations that actually make us think.

And now, we’re back. With Shaun, from KIP, joining the first episode of our comeback season.


Why Shaun’s story matters

Shaun isn’t just building a brand. He’s obsessed with solving real problems. Not vanity metrics. Not clicks. Not hype.

He listens. Iterates. Obsesses over the people using his product.

In our conversation, he opens up about:

  • The tiny, surprising decisions that make KIP’s products actually matter to customers;

  • How to obsess over the right things: community, purpose, and experience.
    Not numbers on a dashboard.

  • Why building a brand is also a personal journey, and what it takes to stay human while scaling impact.


    We’ve missed this. And we can’t wait for you to join us.


    Hit play, grab some coffee, and meet Shaun. Learn why focusing on people > chasing metrics might just change the way you think about your work, your brand, and your life.

Listen to the episode

If you’re curious to try KIP’s products, Shaun created a discount code just for our community: redefine10.
No strings. Just a little nudge to experience what he’s been obsessing over for real.

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